01
International only
We don't plan domestic travel. Doing one thing properly beats doing everything adequately.
Our story
A travel company that started on the road, not in an office
B'yond the Clouds was founded in April 2025, but it really started six years earlier: on a coach in Switzerland, on a night train through Italy, in a hotel lobby at 2am sorting out a lost passport. Everything we do now comes from those six years of running other people's trips and noticing, over and over, what makes the difference.
- Years on the road
- 6Years on the road
- Core destinations
- 9Core destinations
- Founded
- 2025Founded
- International travel
- 100%International travel
Aayush Shah - Founder
How we got here
Four things that led to this company
- 01
Six years as a tour manager
Aayush spent six years managing tours across Europe and Asia, at least six months of every one of those years physically on the road. Not researching destinations from a desk. Standing in them, at every hour of the day, in every season, watching what worked and what quietly went wrong.
- 02
The same problem, everywhere
Group after group arrived with an itinerary built by someone who had never been there. The timings were wrong, the free time was in the wrong place, and the one thing that would have made the destination unforgettable wasn't on the list because you can't find it in a brochure.
- 03
April 2025
B'yond the Clouds was founded on a simple rule: we only plan trips to places we know first-hand, and we only sell the experience of being there, not a list of sights. If we haven't stood somewhere, we say so.
- 04
What we are now
A founder-led international travel company. Every itinerary that leaves this office is planned or reviewed by Aayush personally. That's the constraint we've deliberately kept, because it's the whole point.
What we hold to
Four rules we don't bend
These are the constraints that make the company work. Dropping any one of them would make us like everyone else.
02
First-hand or honest
We tell you plainly whether we've been somewhere. If we haven't, we research it properly and say so.
03
Pace over quantity
Almost every itinerary we're sent to review has too much in it. Ours have deliberate gaps.
04
One person, all the way through
The person who plans your trip is the person who answers when you call from the airport.
Keep reading
The rest of the story is in how we actually plan a trip.
Ready when you are
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Start your journey
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